Green Lighting Solutions
Green Lighting Solutions is a market-leading supplier of LED lighting solutions. Using LED lighting can deliver dramatic electricity savings for consumers and businesses, without the drawbacks of traditional fluorescent energy-saving bulbs.
The client needed a new website that would effectively showcase the 3500+ products available in their range, as well as providing a user-friendly and intuitive e-commerce mechanism for customers to purchase and arrange delivery of lighting solutions.
How we delivered
We began by sitting down with the client to fully understand the requirements of the catalogue and e-commerce elements of the website, since these were the most important aspects. It quickly became clear that keeping a catalogue of more than 3500 products up to date with current descriptions and price was a key task, and one which we could deliver through the use of scripts to import product images, descriptions and prices directly from the manufacturer.
The front-end e-commerce platform also needed to be supported by a system to manage orders, products and categories, in order to deliver smooth transactions for the customer and the merchant.
In addition to delivering a catalogue that enabled the user to find what they wanted quickly and easily, it was also important that we used the website to attract new customers. Therefore we integrated a keyword-optimised blog and developed a social media presence, which we continue to manage alongside the website.
The resulting website is an attractive and user-friendly e-commerce platform, which has attracted new customers and delivered real return on investment for Green Lighting Solutions.
Some of the features of the new web presence include:
- Catalogue where products, images and prices are automatically imported via scripts from the manufacturer
- Paypal checkout and payment
- Sign up to newsletter feature
- Full management of orders, products and categories
- Attractive animation of page loading
- Search and navigation facilities, allowing users to find products in a way that suits them
- Management of integrated social media presence.