A lot of people spend a lot of time making sure the articles on their websites are well written and optimised for search engine optimisation (SEO), but forget that a large aspect of a website’s success is how it looks.
In an age where people are constantly bombarded with information, many will be put off a website if they’re faced with long pages of words that all look the same. However, even when you have a page of plain text, there’s a lot you can do to make it more visually appealing. For example, if you want to state some key facts about something, why not use a list with bullet points that will stand out on the page and help break up your text? If you want to include a lot of text on a page you could use sub-headings to help break it up and make it look more attractive and readable. These sub-headings could be clickable links which show or hide text, according to whether the reader is interested in what follows.
Or, if there are specific points you want to emphasise, think about using bold or italic text to draw the reader’s eye to them. You could also add images, charts or even videos to your articles to make them look more interesting and potentially increase the length of time people stay on your pages.
If you’re not convinced by this, why not spend a little time looking at other websites on the internet. Try to work out which websites and pages you’re most drawn to and most want to read. These are almost certainly likely to be the pages where someone has paid attention to making their text easy to navigate and attractive to look at.
Choosing the right Web Designer who ever it is will aid you in help you to achieve the right goal.
Spending a little bit of time to liven up your articles and pages of text can work wonders when it comes to improving your Google rankings. People will stay longer on your pages and are more likely to share them with others, both of which will help your website get closer to the top of the rankings.