The number of people using mobile devices to access the internet, such as phones or tablets, is growing all the time. That means that any good SEO strategy needs to take mobile device users into account, and focus on delivering a great user experience and responsive website design that meets user needs.
When thinking about how to refine your SEO strategy for mobile devices, you first need to make sure your website works well with mobile devices. There are several options for this. You could create a website that displays properly and accessibly on mobile devices as well as desktops. Second, you could create a site that uses the same content but has different HTML and CSS when mobile device users access it. Lastly, you could create a mobile version of your website, with its own url.
Whichever you choose, you also need to bear in mind the differences between mobile search and desktop search. Searches on a mobile device are more likely to display local results, so you may need to consider developing your local search strategy. Mobile search results can often display more specialised and tailored results, such as a search for “weather” producing the current weather details for the area the user is in, ahead of all the other results. The terms used in mobile searches are also often shorter, which means you need to pay attention to your short keywords.
If you need more help with your mobile SEO strategy, why not contact us today to find out how we can use the latest techniques to help?